Concept packaging
Naming, framing, and presenting the idea so the experiment can be judged quickly.
Experiment
A focused web experiment that explores acquisition, positioning, and fast product presentation.
SEOHeist represents the labs side of Aquario: small, sharp experiments that test a premise through real interfaces rather than slide decks.
Naming, framing, and presenting the idea so the experiment can be judged quickly.
Shipping enough of the surface to test whether the concept has pull.
Work with Aquario