Brand facelift
Improving the existing mark instead of replacing the project memory wholesale.
Rebrand in progress
Estudo Vital
A brand facelift and identity system for a health education project, moving from a useful product into a more coherent public presence.
- Brand facelift
- Identity direction
- Website
- Content system
Estudo Vital is the clearest example of the new Aquario Labs model: the work is not one deliverable, it is the whole operating surface around a project.
The current phase focuses on refining the mark, tightening the visual identity, and building a brand system that can carry the site, social presence, and future product surfaces.
What Aquario is doing
Identity system
Defining type, color, layout behavior, and repeatable visual rules for public channels.
Go-to-market surfaces
Preparing the website and social language so the project can explain itself consistently.
Artifacts
- Logo refinement
- Brand identity
- Website direction
- Social system
Work with Aquario